How to reduce no-shows for sales demos
A no-showed demo costs double: the prep you did and the pipeline slot you lost. The fix isn't a harder reminder — it's a value-forward one that re-sells the meeting the day before.
Instead of "reminder: demo tomorrow," restate what they'll get and ask them to confirm:
Hi [name] — set for tomorrow at [time]. I'll walk you through [the exact thing they cared about] and how it handles [their use case]. Still works on your end?
Re-stating the payoff plus asking for a reply lifts show rates far more than a generic ping. Rather than remember to do this every time, CalConfirm sends the reminder automatically — for any meeting on your Google Calendar, a personal note goes to your guests 24 hours ahead, from your own Gmail.